Answers

Straight answers about local search

Written for a business owner rather than a marketer, and including the answers that are bad for us.

Everything we have written up

Eight questions, answered the way we would answer them on the phone.

Almost always it is one of four things, and the first two you can check yourself in about five minutes.

There are only two possible causes, and they need completely different fixes. Work out which one you have before you spend anything.

No. Nobody outside Google controls the results, and a company promising otherwise is promising something it does not own.

For a site already sitting on page two or three, usually inside two to four weeks. We cap our own effort at ninety days.

The honest answer is that it depends on what one new customer is worth to you, and any quote given before that question is a guess.

Searching for yourself on your own phone gives you a flattering answer. Here is how to get the real one.

A money keyword is what somebody types when they have stopped reading and started hiring. It is rarely the phrase a business would guess.

You do not need a dashboard for this. You need one question asked every single time, and somewhere to write the answer down.

The market check answers it for your town in about a day, for nothing.

Keep reading

From the free market check to the fourteenth consecutive day.

Thirty seven firms, one market, one day.