A small company that would rather be paid on results

Why we are built this way

The usual arrangement in this industry puts every ounce of risk on the customer. You pay a monthly retainer, you receive a report, and whether anything actually changed in the search results is somehow never the thing being invoiced.

We took the other side of that. You pay after your site has held page one for fourteen days in a row, and nothing at all if ninety days pass without it. If we are wrong about your market, we carry that, not you.

That single decision reshapes the whole business. It means we have to be genuinely selective about who we take, because we only earn on the ones that work. It means we turn down businesses where a new customer is not worth much. And it means we take one business per city, because there is only one page one and we cannot sell it twice.

It is also why we work a long list of mid sized cities rather than a handful of big ones. Learning a trade properly is expensive the first time and nearly free the hundredth, so the arithmetic only works if there are a hundred cities to run it in.

What we do not do

We do not build websites. We used to, and we stopped, because the two jobs pull against each other and search position is the one that actually decides whether the phone rings.

We do not sell monthly retainers with no outcome attached. We do not promise a number one position, because nobody outside Google can. We do not publish client testimonials we have not earned yet, and when we do have them they will have names on them.

What we have published so far

Rather than borrow proof, we did the work on a market nobody was paying us for and put the whole thing online, including the parts that went against what we expected. You can read the Louisville probate search report and check any number in it yourself.