Probate and estate attorneys
Our first trade and the one we have published research on. An estate is worth three to seven thousand dollars, and thirty one of the thirty seven Louisville firms we audited never mention probate in their homepage title.
Trades we rank
Search work built around one trade at a time
We learn one trade properly, then run it across every market on the list. It is why the second client in a trade costs us a fraction of the first, and why we know your buyers' search words before you tell us.
Where we work today
Two trades open now, the rest by application.
Law firms more broadly
Family, injury, criminal and business practices. A market where directories hold more of page one than the firms do, and where almost every firm is competing on the one word everybody else is also using.
Other high value trades are taken by application. The test is the same in every case: one new customer has to be worth roughly a thousand dollars or more, you have to already have a website, and you have to be buried past page two. See the full list and the three tests.