How much does a website cost for a small business?

Short answer: a basic small business website usually costs $3,000 to $10,000. A custom lead generation website, built to actually bring in customers rather than just exist, usually runs $10,000 to $50,000. Where you land inside that range depends on a few specific things, and most of those things are within your control.

The number of pages matters less than people think. A 5 page site and a 20 page site do not cost wildly different amounts, since most of the work is in the design system and the first few pages. What actually moves the price is custom design work, original copywriting, and anything that needs to integrate with other software, like a booking system or a payment processor.

Speed changes the price too, but not the way you might expect. A rushed website often costs more, not less, because a small team working under a tight deadline has to charge for the risk of overtime and mistakes. A website built on a real, systemized process can move fast without a rush premium, because the speed comes from the process, not from someone working nights.

The biggest hidden cost is usually the redo. A lot of small businesses do not pay once for a website. They pay for a cheap one, are unhappy with it, and pay again a year later for a real one. If you count both payments, the "cheap" option often costs more than a properly built site would have cost the first time.

What should actually be included at each price point

• Under $3,000: usually a template with your logo and text swapped in. Fine for a personal project, risky for a business depending on it for leads.
• $3,000 to $10,000: a real custom design, written for your business, with mobile friendly layout and basic search visibility built in.
• $10,000 to $50,000: full custom design and development, deeper content strategy, and often integration with other business tools like a CRM or booking system.

If you want to see what this looks like broken into real packages instead of a range, we publish our own pricing openly, including what is included at each level and a guaranteed delivery date for each one.