Prospect customers expect the same quality online that they expect delivered to their door.

Prospect is a riverside suburb with larger homes and a customer base that tends to spend more on services, and expect more in return. A landscaping company, a custom home builder, or a high end contractor working in Prospect is competing for a customer who has already priced out several options and is looking for a reason to trust one over another. A generic, dated, or slow website reads as a mismatch with the level of service being offered, even if the actual work is excellent.

This audience also tends to research more before ever picking up the phone: checking a portfolio, reading reviews, and forming an opinion of quality before any conversation happens. The website often does more of the selling here than in a more transactional neighborhood.