Law firm websites built around the practice area, not the partners

Built for solo practitioners and small firms competing against larger advertisers. Live in 7 days, guaranteed, with every inquiry traced to its source.

Where the inquiry is actually won or lost

Someone has just been served, or arrested, or handed a diagnosis. They search a specific phrase describing their exact situation, at an hour when no office is open, and they call the first firm whose page speaks to that situation directly.

Most small firm sites lead with partner biographies and a list of practice areas as links. The person searching does not care about the biography yet. They want to know whether you handle their exact problem and what happens next.

What we build into a legal site

• A page per practice area, written for the situation rather than the statute
• Plain language answers to the question the person is actually typing at midnight
• Consultation intake that captures the matter type and urgency before contact details
• Clear jurisdiction and area served, which matters more in legal than almost any other category
• Disclaimers and compliance language handled properly rather than pasted in

Why this structure works

People search their situation, not your practice area list. Pages written for the situation are what get found.

Every legal build ships with the same tracking layer: a dedicated call number per channel, forms tagged on submission, and scannable codes for anything printed. That matters here specifically because solo practitioners and small firms competing against larger advertisers usually spend across several channels at once and have no way to tell which one produced the booking. When the source is attached at the moment the inquiry arrives, the question stops being a guess.

What a build costs and how long it takes

Most legal businesses start on Essential. Professional is the step up when you need more pages than five, which usually happens once you want separate pages for each service rather than one combined list. Every package is delivered on a guaranteed date and handed over in full, including the code and the lead data.

Questions we get from solo practitioners and small firms competing against larger advertisers

How specific should practice area pages be?

As specific as the searches. A general personal injury page competes with every firm in the state. A page about a specific situation competes with far fewer and converts better.

Is there compliance risk in publishing this content?

There are advertising rules that vary by state bar, so the copy is written to be reviewable and you approve everything before it goes live. Nothing publishes without your sign off.

Do we need to publish fees?

Not usually. What matters more is being clear about consultation cost, matter types you take, and what happens in the first week.

Related